Chapter 1: Dirty Little Secret
Developers as Second Class Citizens
Systems Thinking and Multi-Dimensional Constructs
Geek Heaven Turns Into Purgatory
The Future Happens Sooner Than You Think
Not Ready For Prime Time Player
Chapter 2: Competitive Advantage
Data Warehousing and Big Unix Iron
Michael (Porter) Is Still ’Da Man
The Second Law of Thermodynamics
Commercial Software vs. In House Development
Chapter 3: Process Patterns
Patterns = Good & Bad Behaviors
Wandering Around the Desert Pattern
Chapter 4: Movie Making & Software Development
Chapter 5: The Missing Factory
The Road Less Traveled Starts Here
Assembly Line Tools and Processes
Chapter 6: Architecture
The Only Architecture That Matters
Chapter 7: Talent Wars, E-Teams and E-Cultures
No One Gets Left Behind (the WIIFM)
Screwing the Pooch - Whose Team is this Anyway?
The Economic Unit of Value Creation
Human Resources as a Competitive Advantage
Chapter 8: Knowledge Management & Infotainment
Context-Sensitive Rich Content
The European Community (EC) is on a Mission
Great Teachers Front and Center
Emerging Technologies and Research
Chapter 9: What Comes After What Come Next?