Carlos Leyva

Silicon Stories

Chapter 9: What Comes After What Come Next?

The Soft Stuff is the Hard Stuff

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However, if there were an overarching theme within this text, a take away of sorts, it would be this: human communications is key to advances that we seek within science and technology. This meme is often summarized in the business press with the following phrase: the soft stuff is the hard stuff. The soft stuff is the antithesis of what drove the industrial revolution, and therefore, it should come as no surprise that our cherished institutions are having a difficult time coping. Evidence abounds supporting the fact that the soft stuff (interpreted in whatever fashion you like) produces hard profits, so struggle on.

I have made a crude attempt of describing how the soft stuff relates to the software development process. I have also alluded to the fact that in many ways, little understood at present, the business of business will be dominated by software for the foreseeable future. Hence, in my mind at least, this text is more of a business book than a technology tome. Now I am about to jump into the deep end and discuss things, which I am not qualified (or eminently qualified?), to speak of. You are welcome to jump into these perilous waters with me, but be forewarned, there are no lifeguards on duty. I’m gone.

Two tears in a bucket, motherfuckit…

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