Damn almost an entire chapter and I rarely exercised my favorite adjectives. I am definitely fucking up. But not as bad as you are [Mr. or Mrs. CEO, CIO, VP, VC, and Chief M.F. In Charge] if you don’t start paying attention! Follow Ned Johnson’s lead, hang out with the geeks, ask questions, tinker with the technology and participate in the process.
But I must warn you. If you can’t stand the heat, stay the fuck out of the war rooms; it’s awfully hot and messy in there. Check you titles at the door, they won’t do you any good. By the way, bring some value to the battlefield, the geeks are getting damn good at recognizing Bad Actors.
It’s about one B-I-G idea: innovation/a “top-line” obsession.
And in particular it is about process innovation within creative spaces. Although this chapter (and book) focuses largely on the software development process, all business processes will soon be impacted. No stone will be left unturned (watch out for snakes). Software will permeate everything it touches, and with it creativity as well.
Far better to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory, nor defeat.
—Theodore Roosevelt, 1899
You are in the movie business. Hire yourself a Producer, a Director, a Supporting Cast, and as many talented young actors as you can find. Inspire them and they will create the future for you. I guarantee that you won’t be disappointed!
During tulip mania there was nothing but bad scripts, bad acting, and everyone was busy blaming everyone else. No wonder things turned to shit! Fear, greed, and chaos are no substitute for creativity—they always lead to broken dreams and endless nightmares.